Marketing to a Casino


A casino is simply a place where people gamble. It might have a stage for a show and an endless supply of free drinks, but there are also less lavish places that house gambling activities. It’s not hard to understand why marketers want to create casinos, which are a place where champagne glasses clink and tourists and locals mingle.

A wide variety of games are played at casinos, from roulette to baccarat to craps, with each game having its own unique rules. Most of these games offer a different experience, with some requiring larger bets or offering higher payouts than others. The casino’s advantage, or house edge, is typically between 1.4 and 1 percent, depending on the game. The biggest source of revenue, however, is from slot machines and (from the 1980s) video poker.

While a casino may have many attractions, it must be well-maintained and safe. Security staff will monitor players and look for suspicious behavior. They can detect cheating by looking for certain patterns of play, such as a player making frequent movements or placing bets in the same location. Casinos will sometimes dispense free goods and services to “good” players, such as hotel rooms, dinners, shows and even limo service or airline tickets for large bettors.

In addition to ensuring a safe environment, casino owners should focus on marketing strategies that appeal to each audience segment. Using digital marketing tools, such as retargeting and contextual advertising, can help increase discoverability. For example, using competitive ads could boost your visibility when event planners are searching for venues like yours, helping you attract group business.