Stepping into a casino is like stepping into another world – glitzy lights and glittering gold, the clatter of slot machines, and a pulsing energy that draws people in from all walks of life. The thrill of gambling is addictive and there’s no telling when luck will strike, turning a low stakes bet into a big payout. Casinos are designed to make gamblers feel safe and at home, which is why the casino experience is so immersive and appealing.
One of the main goals of a casino is to get gamblers to stay longer and bet more money, which results in bigger profits. To encourage gamblers to keep playing, casinos offer complimentary goods and services (comped) to ‘good’ players, including food, drinks, hotel rooms, show tickets, limo service, and airline tickets. Casinos also use complicated, maze-like layouts to hide exits and discourage gamblers from leaving.
Casino features a terrific performance by Robert De Niro as the mob boss Sam “Ace” Rothstein, but it’s Sharon Stone who steals the film in her role as Ginger, an ex-con who celebrates her ability to seduce men and control them (“smart hustlers like her could keep a man awake for two or three days”). Scorsese has no trouble portraying Sin City as a hellscape, complete with a torture-by-vice sequence that had to be trimmed for its NC-17 rating.
Regardless of your casino’s location or industry, the right marketing strategies can help you become a more profitable destination for your audience. Learn how to leverage tried and true casino marketing strategies that will boost your discoverability, increase revenue, and make your location a gaming powerhouse.