Beneath the flashing lights and free drinks, casinos are built on a foundation of mathematics, engineered to slowly bleed their patrons of cash. Despite their rigged nature, gamblers remain willing to risk their money in the hope of winning big. But what if there was a way to beat the system? Physicists have been trying to do just that for years, using their knowledge of probability and game theory to exploit weaknesses in the house edge.
While many movies only show the good side of Vegas—the opulence, neon signs, and weekend getaways—Scorsese’s Casino takes a darker look at the city’s past ties with organized crime, while still showing off its glitzy offerings. The movie doesn’t shy away from violence and treachery, yet it also shows us the tragedy of human greed. De Niro and Sharon Stone’s performances in the film are nothing short of outstanding.
In addition to the traditional gambling offerings, casinos often feature luxurious hotel rooms, cutting-edge technology, and various dining and entertainment options. These amenities and services are a great draw for event business, family vacations, group retreats, and weddings. Marketing strategies to attract these customers include optimizing content for keywords that emphasize these unique aspects of the gaming experience. In addition, casinos can use proximity marketing strategies to help potential guests find them when they are in the area. This can be done by partnering with local businesses, entertainers, event suppliers, food vendors, and other venues to “boost their signals” and increase word of mouth mentions.