Underneath flashing lights and free cocktails, casinos are built on a bedrock of mathematics, engineered to slowly bleed their patrons of cash. The house edge varies by game, but it always exists. Mathematicians have tried to turn this rigged system to their advantage, but they’ve been largely unsuccessful.
A casino’s brand and marketing need to focus on the big picture. Beyond gaming, many of these establishments also offer luxurious hotels, cutting-edge technology, flexible event and entertainment spaces, and award-winning spa and health club amenities. This means that casinos need to optimize their content for keywords related to these assets as well.
Whether they’re looking to attract more high-stakes gamblers or introduce themselves to a new generation of customers, casinos must be willing to change and adapt. For example, e-sports are growing rapidly in popularity and could represent a great way to reach a younger audience. Similarly, virtual reality and augmented reality could create immersive experiences for players that can’t make it to the casino in person.
Casinos should also be pursuing group business, as this is a key segment that can drive significant revenue. This is especially true for those that are located in or near popular destinations, where they can compete with other venues and attractions for the attention of event planners and groups looking to plan a vacation. Using Cvent’s Competitive Market Ads can give casinos major exposure when these planners are searching for solutions online, when they’re most likely to follow through on their search.